Cookies and SDK Disclosure

COOKIES, SDKs, AND TRACKING TECHNOLOGIES DISCLOSURE

Effective Date: September 15, 2026
Last Updated: September 15, 2026
Version: 1.1 (supersedes v1.0 dated 2026-05-18)

This Disclosure supplements, and forms part of, the emotilink Privacy Policy available at www.emotilink.com. It explains the cookies, software development kits (“SDKs”), pixels, tags, and other tracking technologies (collectively, “Tracking Technologies”) that emotilink, LLC (“emotilink,” “we,” “us,” or “our”) uses in connection with our mobile application (the “App”) and our website at www.emotilink.com (the “Website,” and together with the App, the “Services”).

If you have questions about this Disclosure, contact us at info@emotilink.com.

1. What Are Tracking Technologies?

Cookies are small text files that a website places on your browser. They allow the website to remember information about your visit — for example, your login state, language preference, or items in a shopping cart.

Software Development Kits (“SDKs”) are pieces of third-party code embedded in a mobile application that enable specific functionality — for example, real-time video communication, payment processing, crash reporting, or analytics.

Pixels, tags, and beacons are small pieces of code embedded in web pages or emails that, when loaded by a user’s browser or email client, send information back to a server. They are typically used for analytics, attribution, or advertising.

Mobile advertising identifiers (Apple’s IDFA, Google’s AAID) are unique identifiers assigned to a device that can be used to track user activity across apps for advertising purposes.

This Disclosure covers all of these.

We use only the Tracking Technologies necessary to deliver and secure the Services and to understand basic Service performance. We do not use Tracking Technologies for behavioral advertising. We do not sell or share information collected through Tracking Technologies with third-party advertisers, data brokers, or analytics aggregators.

We do not use the following on the App or Website:

  • Advertising cookies or pixels (e.g., Meta Pixel, Google Ads conversion pixels, TikTok pixel);
  • Cross-site or cross-app tracking for behavioral advertising;
  • Data broker SDKs;
  • Marketing attribution SDKs that share user-level data with third parties (e.g., AppsFlyer, Adjust);
  • Session replay tools (e.g., FullStory, LogRocket, Hotjar) that capture user interactions;
  • Heat-mapping tools.

Our use of Tracking Technologies is intentionally limited because of the sensitive nature of mental health services. The Federal Trade Commission has brought enforcement actions against telehealth and mental health platforms for undisclosed sharing of health information through advertising trackers (see, e.g., In re BetterHelp, Inc.; In re GoodRx Holdings, Inc.; In re Cerebral, Inc.; In re Monument, Inc.). We have designed our platform to avoid this exposure.

3. Tracking Technologies We Use

The following table lists the Tracking Technologies in use on the Services as of the Effective Date.

3.1 Website (www.emotilink.com)

The Website is hosted on Microsoft Azure App Service and runs on WordPress.

Technology Type Provider Purpose Retention Required?
WordPress session cookie Strictly necessary WordPress.org Maintain user session during navigation (Provider portal sign-in only) Session Yes
Cookie-consent preference Strictly necessary emotilink Remember your cookie preferences if a consent interface is shown 12 months Yes
Google Analytics 4 Analytics Google LLC Aggregate visitor analytics (page views, sessions, traffic sources). Configured for IP-anonymization; not connected to Google Ads. No user-level data is shared with Google for advertising 14 months No (declinable where consent interface is shown)
Sucuri Security Strictly necessary Sucuri / GoDaddy Site security monitoring, malware scanning, and bot mitigation Session and short-term cookies Yes
Yoast SEO Performance Yoast Search-engine optimization metadata; does not place tracking cookies on visitors N/A (server-side) N/A
Smush Performance WPMU DEV Image optimization for page load performance; does not place tracking cookies on visitors N/A (server-side) N/A
WPCode Lite Site management WPCode Code snippet management used by emotilink for site administration; does not place tracking cookies on visitors as currently configured N/A (server-side) N/A
WP Google Fonts Performance WP Google Fonts plugin Loads typography from Google Fonts. Note: requesting typography from Google Fonts results in your IP address being briefly visible to Google during the page load N/A (request-time only) No
App Service Email Service delivery Microsoft Azure Communication Services Outbound WordPress-side transactional and waitlist email delivery N/A (server-side) N/A
Kit (formerly ConvertKit) Service delivery Kit Waitlist email signup processing Session and short-term cookies on visitors who submit the waitlist form No
UpdraftPlus Service delivery UpdraftPlus WordPress backup; does not place tracking cookies on visitors N/A (server-side) N/A

We do not use Google Tag Manager. We do not use Meta Pixel, Google Ads conversion tracking, LinkedIn Insight Tag, Twitter (X) pixel, TikTok pixel, Snapchat pixel, or any other advertising-network pixel.

3.2 Mobile Application

Technology Type Provider Purpose Required?
Twilio Video SDK Functional / Service Delivery Twilio, Inc. Enables real-time video and audio communication between you and your provider during a telecounseling session. Your session content (the audio and video stream) flows peer-to-peer between your device and your provider’s device, end-to-end encrypted; Twilio’s media infrastructure is not in the path of session content. Twilio retains limited operational metadata about the connection (room identifier, participant identifiers, timestamps) consistent with standard telecommunications operation Yes
Finix Payments SDK Functional / Service Delivery Finix Payments, Inc. Secure transmission of payment card information to Finix for processing Yes
Apple Push Notification Service Functional / Service Delivery Apple Inc. Deliver appointment reminders and other notifications you have opted to receive Optional (per notification permissions)
Apple iOS Crash Reporter Diagnostic Apple Inc. Anonymous crash reports to enable bug fixes; no personal information transmitted Optional (per iOS settings)

The complete list of SDKs included in the iOS application bundle is reviewed by emotilink on an ongoing basis. Material additions or changes are reflected in this Disclosure on the schedule described in Section 4.

4. SDK Inventory Verification

The list of Tracking Technologies in Section 3 is current as of the Effective Date. emotilink will review and update this list on a quarterly basis and will publish material changes within thirty (30) days of their implementation.

If we add any new SDK that involves the transmission of user information to a third party, we will (a) execute appropriate data processing arrangements with the third party, (b) update this Disclosure, (c) update the Privacy Policy if necessary, and (d) where required, obtain consent.

5. Your Choices

Most browsers allow you to refuse new cookies, delete existing cookies, or notify you when new cookies are set. Specific instructions are available at:

If you disable strictly necessary cookies on our Website, portions of the Website may not function correctly.

5.2 Mobile App Settings

You may control App permissions on your device:

  • Notifications: iOS Settings → Notifications → emotilink
  • Location services: iOS Settings → Privacy & Security → Location Services → emotilink (note that the App requires location access to enable provider-initiated emergency reporting; if you deny location access, this feature will not work)
  • Microphone and Camera: iOS Settings → Privacy & Security → Microphone / Camera → emotilink (the App requires both to deliver telecounseling sessions; if you deny access, you will not be able to conduct sessions)
  • App Tracking Transparency: iOS Settings → Privacy & Security → Tracking

5.3 Do Not Track Signals

Our Website honors browser “Do Not Track” signals to the extent technically feasible. Because we do not engage in cross-site tracking, the practical effect of a “Do Not Track” signal on our Website is minimal.

5.4 Global Privacy Control (GPC)

We honor the Global Privacy Control signal as an opt-out preference signal under the CCPA/CPRA. If your browser transmits a GPC signal, we will treat it as a request to opt out of sale or sharing of personal information (which we already do not engage in).

6. Third-Party Services

Our use of Twilio, Finix, Apple, Google, and other named third-party services is governed by separate agreements between emotilink and each provider. Information about each provider’s own privacy practices is available at:

emotilink is not responsible for the privacy practices of third-party providers. We have selected providers based on their security and privacy practices, but you should review their notices for information about how they may use information.

7. Children

We do not direct the Services to, or knowingly collect Tracking Technology data from, children under the age of eighteen (18). If you believe we have inadvertently collected information from a person under eighteen (18), please contact us at info@emotilink.com and we will promptly delete it.

8. Changes to This Disclosure

We may update this Disclosure from time to time. Material changes will be communicated through the App, the Website, or by other reasonable means, and the “Effective Date” and “Last Updated” dates above will be revised. The current version is always available at www.emotilink.com.

9. Contact

emotilink, LLC
222 W Merchandise Mart Plaza, Suite 1230
Chicago, IL 60654
info@emotilink.com
312-554-5812